Scottsdale promoter: Relationships key to a successful Super Bowl event

The key to a good party is relationships.

That’s what local events promoter Steve LeVine is finding out as he prepares for hosting and promoting events around the upcoming Super Bowl.

LeVine said his firm, Steve LeVine Entertainment & Public Relations, has been involved with more than 45 events in the two weeks leading up to Super Bowl XLIX. He said he was able to land a majority of those clients because of pre-existing relationships.

“Last Super Bowl we started to make a name for ourselves and…


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