Mercury News’ parent company in the sights of two private equity firms, Bloomberg says

A pair of private equity firms are in talks to acquire Digital First Media, parent company of the San Jose Mercury News and other newspapers, according to reports Friday.

One is Cerberus Capital Management LP, according to Bloomberg News, which cites unnamed “people with knowledge of the matter.”

Another is Apollo Global Management, says widely quoted media analyst Ken Doctor, who does not cite a source.

New York-based Digital First Media — controlled by Alden Global Capital — owns about 76…

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